Breadth vs Depth
In a brick-and-mortar setting, the size of your business limits the number of people you interact with, but it doesn’t limit the depth or value of those interactions. Every interaction is with an individual, and it's unlikely that any given individual cares whether your annual revenue is $1 million or $30 million, or whether you have one location or ten.
Thoughtful service from a caring professional is (unfortunately) so rare that if you consistently delight your guests, partners, and employees, you’ll undoubtedly carve out a special place in people’s hearts and essentially become irreplaceable. I could live without Starbucks and Round Table Pizza. But if my favorite local coffee shop or pizza joint closed I’d be bummed.
It’s problematic to believe that the size of your business dictates its significance. Most of us will never be anything close to famous. Does that mean our lives don’t matter? Of course not. The same is true for our businesses and projects. Making a huge difference for a small number of people is a worthwhile pursuit.