How?
How isn’t something you know before you start your project. How is something you figure out along the way.
Why and What are good to know before you get going:
“We believe positive, memorable experiences bring us together and lift us up—we’re going to start a coffee roasting company with this idea at its core”
But we had no idea how were we going to get financing, find a space, build it out under budget, create our systems hire the right team, train them, etc.
How is the unknown. That’s what makes How the fun part.