Seasoning And The Creative Process

Thinking is an essential part of the creative process but it’s also an obstacle. It’s kind of like salt—you need it for your food to taste good, but too much of it ruins the meal.

There’s a sweet spot for thinking and seasoning, but when you’re not sure where that is, I’ve found erring on the side of less is the way to go.

(This isn’t an excuse to do thoughtless work, just a nudge to get out of your own way.)