Values & Judgment

Values in a business function just like personal values. 

Each of us has a code. When we honor that code, we feel most like ourselves. There’s an inner peace that comes from living in a way that’s aligned with our values, even when doing so is challenging. 

When we make decisions that go against our values, whether out of convenience, peer pressure, or sheer laziness, we feel kind of icky inside. But a bump in the road doesn't have to send us down a completely different path. 

Bump. Correct. Learn. Repeat.

Judgment

Like people, we can’t judge businesses on their ideals, we can only judge what they do. Values not put into action don't count for much. 

But we shouldn’t judge businesses by their worst moments—we all miss the target sometimes. Most things are not all or nothing. To strive for a goal and fall short is much better than not striving at all. If we put in the work day after day, year after year, at some point, our imperfect reality will eclipse yesterday's perfect dreams.