On-Trend vs. On-Brand

On-Trend

Trends are momentary bursts of faux cool driven by boredom, short attention spans, or lack of purpose or point of view. If your goal is to be on-trend, you’ll spend your life chasing the dragon and being one step behind. 

On-Brand 

On brand means delivering on your promise—honoring your mission and values. This might not make you the most on-trend company at any given moment, but you get to lead, not follow. When you’re consistently on-brand you have a strong foundation that allows you to play with popular culture rather than being defined by it.