Yes, I'm Talking To You

We were sitting around the roastery reading industry trade publications when one of our roasters asked: “When are we gonna be in that magazine?”

My answer: “When you write something worth sharing.”

I rifled off six or seven ideas for articles that this person was more than qualified to write.

Of course, that was the easy part. Brainstorming might be part of the creative process, but ultimately to be creative you have to create.

So go ahead, write that article. Yes, I’m talking to you.