The Task At Hand

Completing tasks gives us the juicy satisfaction of knowing we did what we were supposed to do.

But we often neglect to tap into the deeper opportunity the task gives us. We’re not thinking, we’re just doing.

Simply doing has a tap-out point. Not just in terms of compensation, but also satisfaction, empowerment, and engagement.

I can teach you how to steam milk in an hour and you’ll barely need to be paying attention. It’s that easy.

It’s important.
It’s fun.
It connects.

But at the end of the day who do we want to be surrounded by: a group of milk steamers, or a group of leaders who also happen to steam great milk?

So we have to make a different ask and a bigger investment.

We need to help people learn to see.

To be engaged on a level where they don’t just know what they’ve done, but what they’ve learned, and how they can pay it forward. To tap into lessons that reward their effort exponentially.

Steaming milk is a useless skill to have outside of the cafe world—but feeling empowered to engage in critical thinking to solve problems, connect dots, and lift up others are skills that are valuable everywhere.