Your Work Matters

Being in the coffee industry, I love telling the story of the morning. People get up, shower, eat and head out to start their day with the beautiful tradition of morning coffee, so on any given day, the first person they interact with outside of their house is the person at the coffee shop.

That first interaction sets the tone for the day, and we're grateful to be in a position to set someone's day off in a positive way.

Your circumstances may be different but every one of us has the power to create experiences that can change someone’s world for the better. When we pass on positive energy, people carry around that energy with them long after the interaction is over and feel inspired to pay it forward to others.

It doesn't matter if you're the CEO of a huge organization or a dishwasher at McDonald's (proud alumni here), there’s no authority, permission, or money required—you already have everything you need inside you.

The trick is to see beyond the what and into the why. You might be making coffee, flipping burgers, or building spreadsheets, but at some point, everything you do connects in a way that transcends the product. How that connection lands is up to you.

Your work matters. Respect it.