Own Your Business, Don't Let Your Business Own You
Being a business owner is largely an act of service.
You're responsible for building a support system that allows whatever machine you've created to deliver an amazing experience to your guest.
Of course, for the end-user to have a great experience, every person involved in delivering that experience must be bought into the experience you're trying to create. That buy-in is what makes the work rewarding.
This is important because creating memorable experiences is hard work.
You've probably heard some version of the quote: “Do what you love and you'll never work a day in your life.”
Bullshit.
It's more like: "Do what you love and you'll work harder than you ever have in your life, and you'll be incredibly rewarded by the journey.
Back to the support system.
As the business owner, you provide the foundation for that system. If you don't find your work rewarding, everyone will notice. You won't inspire your team and eventually you'll burn yourself out.
I've been there, and I know I'm not alone.
Many business owners I know have a sacrificial relationship with their business. They constantly give away pieces of their soul to try and keep the machine running.
That's not sustainable energy. The real energy comes from stepping into your power — understanding where you shine and unapologetically cranking up the volume on that channel. Not just because you want to, but because it is the biggest act of service you can provide and no one else can do it quite like you. Not even close.
That energy permeates into every aspect of your organization and everyone can feel it. Even your guests.
If you've been sacrificing yourself for a long time you'll have some initial friction to overcome once you start stepping into your truth but I promise you, on the other side of that friction is beauty.
We need you. Not a watered-down version of you. Not some burnt-out version of you. You. Raw and uncut.
Bring it.