Easy.

“Is starting a business hard?”

Starting a business is much like beginning a new friendship. It’s front-loaded with fun and excitement. Everything is electric — the vision of perfection in your mind is unbendable.

The test of any organization comes with time. Making the right decisions when things are going poorly. Resisting the temptation to compromise your beliefs and take the easy way out at the expense of everyone else.

Such is any long term friendship. When the glitz, glam, and excitement have passed we’re left with something far more special although we don’t often realize it.

Truth. Substance. Safety.

A bond of trust that has the potential to weather any storm if we can play our part not only when times are good, but when things suck.

So no, starting a business isn’t hard, it’s really easy. But that’s just the tip of the iceberg.